White or natural optimization is search engine optimization (adjustment of code, text and other site parameters for the algorithms of search engines in order to raise its position in the issue) without the use of illegal and unfair practices and methods. It is a complex of measures to increase the traffic of the website, based on the analysis of the behavior of the target visitors. Natural optimization refers to a complex of measures of internet marketing.
Natural optimization allows a natural way, by analyzing the behavior of consumers get the most from the site, and it is the target of increasing attendance, popularity among users of Internet and search engine rankings. Natural optimization eliminates any “doping” methods of optimization – spam, “wrap” of banner demonstrations and other methods of black optimization.
The package of measures
- Regular improvement of visibility of the site by search engine crawlers
- Regular perfection of comfort of the site for visitors — usability
- Regular analysis of quality of processing of requests from the website – the so-called service “secret buyer”
- Regular perfection of the texts on the site – the content to form a semantic kernel
- Regular analysis of queries related to promoted products
- Regular search of sites of related subject to create affiliate programs
Thanks to competent updating of the site content, its adjustment for search engines, improvement of site navigation and regular analysis of users’ queries — the website becomes more visited, more interesting and more comfortable for the user. In the natural optimization a key role is played the developing of functionality of the resource (that is, the increasing of the complexity of the system) and users’ comfort (usability).