Facebook users spend 40% of their time on the News Feed. As a brand, if you’re not showing up on this feed, you’re not truly connecting with your existing and potential customers. You’ve already added a Facebook page to your HootSuite dashboard, and now you’re tasked with engaging your customers in a meaningful way. Are you creating and sharing content that your fans care about? And what can you learn from your fans about the content they love and share?

To help you better understand how to leverage Facebook as a business tool, we’ve brought on a strategic expert straight from the source. HootSuite University is proud to present Facebook Brand Pages: Rules of Engagement with Jason Li, Lead Strategist with Global Creative Solutions at Facebook.

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Explore real business success stories, and learn the 4 fundamental reasons why people share on Facebook, so you can start creating content that will get shared and increase engagement.

4 Proven Steps to Succeed with Facebook Brand Pages

owly thumbs upOur lives are about connections to the things we care about: family, friends, places, hobbies. In today’s digital age, we’re able to share these connections online. And as a brand, you’re able to connect and engage with customers in a powerful, measurable way. With Facebook users spending 40% of their time on the News Feed, how can you ensure your brand is taking advantage of this customer engagement?

To help you better understand how to leverage Facebook as a business tool, we’ve brought on a strategic expert straight from the source. HootSuite University is proud to present Facebook Brand Pages: Rules of Engagement with Jason Li, Lead Strategist with Global Creative Solutions at Facebook. Learn Facebook’s proven steps to business success and explore