What you the zealots fail to realize is Microsoft is reporting the numbers and doing it fraudulently. Apple can’t because a sale of their product is a direct sale since they manufacture both product AND the OS. Same with the XBox 360. If Microsoft says they sold 10 million 360s they did, because it was their hardware with their XBox OS going to the consumer, just like an iPhone going from Apple to the consumer is a purchase of both iPhone and iOS.

windows 8
windows 8

Now, take Windows 8..I’m doing this with an unbiased perspective but obviously some of you don’t understand the model that Microsoft works off of and how they inaccurately report the figures. Microsoft states they sold 40 million Windows 8 copies in the past month…..they don’t produce the hardware so they were sold in one of four ways:

1. Consumer downloaded it after they purchased it online

2. Consumer purchased it and had it delivered through the mail to them or through direct purchase in a store

3. Consumer purchased it from an OEM like HP, Dell, Lenovo, etc…

4. OEM has purchased it from Microsoft to put on their machines, but has yet to sell it so it’s sitting in stock.

new windows
new windows

So let’s hypothetically break down the numbers from all four scenarios

1. 10 million copies were downloaded by the consumer

2. 5 million copies were purchased by the consumer and had it delivered through mail or at the store

3. 5 million copies were purchased by consumer purchase of OEMS

4. 20 million copies are still sitting on OEM hardware unsold to the consumer.

Win8 Launch
Win8 Launch

So in one month Microsoft REALLY sold 20 million copies of Windows 8….20 million have not been sold yet to consumers..but Microsoft lumps them all together and says they sold 20 million. Microsoft did the same thing with Windows Phone 7…state what they sold but not breaking it down by what they actually sold to the consumer, instead what they sold to the OEM.

Until the consumer actually purchases the product, it’s not a sale if the OEM is still sitting on it.