“Facebook and Instagram will never add CC-licensing because they’ve got you and your attention and your content – which leads to money and power. When you’ve got that, who cares about principles?” And anyone who didn’t know what facebook is is hopelessly naive. If you use something like that “for free”, you are not the consumer. YOU ARE THE PRODUCT BEING SOLD.
Thankfully, Flickr remains CC-friendly. Once the star of online photo sharing, Flickr made CC licensing famous and easy. Yahoo’s new CEO Marissa Mayer seems to have revitalized it through a just-launched mobile client that creates the possibility that “Flickr has the opportunity to become the new Flickr.”
Good for her, and smart too, if she can convince the world this is an important differentiator. Sadly, I suspect the world won’t care.
You make a good point, if you already have successful service, approaching a billion users, why do anything to improve? I think a big issue is that people don’t have a keen understanding of copyright. I didn’t have a good understanding of it until I took a class on the media industry in college. Although a licensing selector is a trivial feature, without a significant subset of a user base demanding this feature, any site will not address it. Only when people understand and care about copyright enough to impact the bottom line, of a site like Facebook, will there be any change.